DALLAS – NOVEMBER 11, 2021 – PickleJar announces today they will exclusively deliver a free, digital livestream of the 2021 Texas Country Music Weekend, hosted by the Texas Country Music Association (TCMA). Broadcasting from Fort Worth, TX, the integrated live entertainment and cashless tipping platform will stream both the TCMA Showdown and the TCMA Awards to a global audience through the PickleJar mobile app as well as PickleJar+, a streaming channel available on Roku TV, AppleTV+, and Amazon Fire TV. Fans can download the PickleJar IOS app, tune-in to PickleJar+, or view it live through any browser on PickleJar.com starting at 12:00PM ET/11:00AM CT on Saturday, November 13 and at 3:00PM ET/2:00PM CT on Sunday, November 14.

“This is a great opportunity because it is the first time that this incredible weekend will be livestreamed to the public,” said Jeff James, PickleJar’s chief executive officer. “Not only are we thrilled to bring more recognition to the men and women being honored during the ceremony, but the annual Showdown will allow us to build more artist relationships, highlight these performers, and continue to transform the fan experience.”

With this sponsorship, PickleJar will also extend the digital presence of the ceremony and concerts, making exclusive red-carpet interviews, pictures, and performances available across all their digital platforms free for all users. The weekend, which is dedicated to the recognition of Texas-based country artists, will commence on November 13 with the Texas Country Music Showdown, a multiple-band singer songwriter competition with performers competing for cash prizes. In addition to livestreaming the competition, PickleJar will also provide attendees the opportunity to vote for their favorite performers directly in the PickleJar mobile app. Following the Showdown, Will Carter, a PickleJar founding artist and TCMA Awards Male Artist of the Year nominee, will perform. The TCMA Awards, which highlights local artists in a large variety of categories, are set to take place on November 14 at Billy Bob’s Texas, with PickleJar live streaming straight from the red carpet and throughout the entire ceremony.

Founded on the idea that artists should have full control over the profitability of their creative talents, PickleJar is a suite of Artist-First technologies developed with a simple idea – “help others achieve the greatest value for their creative talents and visionary pursuits. The newly launched PickleJar+ is the premier destination for live music from venues across the U.S. and beyond. Featuring up-and-coming artists and established powerhouse acts, PickleJar+ showcases the power and energy of live music. With live events and on-demand concerts, PickleJar+ provides a special look into the world of #ArtistFirst to support local musicians. Most importantly, artists receive 100% of funds tipped by fans.

To learn more about the PickleJar app, including creating your account, check out: https://picklejar.com/join-now/

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About PickleJar Holdings:

PickleJar believes artists should have full control over the profitability of their creative talents. Our peer-to-peer payment technology and proprietary performance management tools make it frictionless to receive, manage and move money for musicians, content creators and artists of all kinds on any stage, streaming platform or street corner. Leveraging the deep fintech and music industry expertise of our leadership team, we have launched the first social payments app specifically built to put the #ArtistFirst. The cashless tipping app creates direct engagement between artists and fan, then tokenizes loyalty through a unique rewards program. We are committed to empowering people to maximize their earning potential and realizing their financial freedom in the new Gratitude Economy. Learn more about the “world’s biggest tip jar” at PickleJar.com.

About Texas Country Music Association (TCMA): 

The Texas Country Music Association (TCMA) is a members-only organization that strives to energize and influence the Texas Country Music industry statewide, nationwide, and worldwide. TCMA promotes and supports artists, songwriters, musicians, venues, media, businesses, fans and more through social media, email blasts, press coverage, resources, referrals, networking, and continually creating and developing programs and events to showcase Texas music.