HOUSTON – October 22, 2021 – PickleJar, an emerging performance payment and tipping platform for artists and content creators, announces the launch of another Texas PickLounge^TM as part of an exclusive partnership with the Texas Country Music Association (TCMA) Event Center in Carthage, TX. As part of PickleJar’s on-premise entertainment activation program to support local artists and musicians, the TCMA venue will debut up-and-coming music talent in collaboration with the PickleJar app and exclusively deliver performances on the OTT digital stream of the PickleJar+ Channel. The first event will feature a performance by Jason Samford Acoustic on October 22, 2021.

“The relationship with the Texas Country Music Association is an opportunity to showcase some of the greatest talent of the Lone Star state,” says Kristian Barowsky, president of PickleJar. “Each PickLounge unlocks the potential of artists and venues to reach new audiences beyond just the pin drop. Our groundbreaking model of intelligent on-premise QR codes and live streaming help create more connections between artists, venues, and fans.”

The TCMA Event Center will continually feature “tip-worthy” artists multiple times each month in their PickLounge. PickLounge events at the venue will include in-person and livestreaming performances by the artists and provide opportunities for fans to use the PickleJar^TM iOS app to send cashless gratuity tips, “notes”, song requests, shoutouts, beneficiary donations, and more to the artist, allowing fans to directly engage with the artist while they are performing on stage.

“The Texas Country Music Association is extremely excited to be teaming up with PickleJar for live streaming performances at the TCMA Event Center in Carthage, as we see it as an essential way to bring more awareness to these amazing performers,” says Linda Wilson, TCMA President. “Our members are very supportive of the live music we bring to the venue and PickleJar provides the ultimate avenue for virtual tipping and audience engagement.”

Additionally, PickleJar has partnered with other regional promoters to create PickSpots, “pop-up” performances at unique and trendy venues featuring local music in partnership with organizations dedicated to making a social impact. The goal of the PickLounge and PickSpots is to combine music, artist performances and progressive forms of entertainment, technology, and marketing to activate consumers and create a powerful social impact on both a local and national level. For more information including a current list of participating PickLounge venues and PickSpot events, please visit: https://picklejar.com/.

###

About PickleJar Holdings:

PickleJar believes artists should have full control over the profitability of their creative talents. Our peer-to-peer payment technology and proprietary performance management tools make it frictionless to receive, manage and move money for musicians, content creators and artists of all kinds on any stage, streaming platform or street corner. Leveraging the deep fintech and music industry expertise of our leadership team, we have launched the first social payments app specifically built to put the #ArtistFirst. The cashless tipping app creates direct engagement between artists and fan, then tokenizes loyalty through a unique rewards program. We are committed to empowering people to maximize their earning potential and realizing their financial freedom in the new Gratitude Economy. Learn more about the “world’s biggest tip jar” at PickleJar.com.

About TCMA Event Center:

The Texas Country Music Association (TCMA) is a members-only organization that strives to energize and influence the Texas Country Music industry statewide, nationwide, and worldwide. TCMA promotes and supports artists, songwriters, musicians, venues, media, businesses, fans and more through social media, email blasts, press coverage, resources, referrals, networking, and continually creating and developing programs and events to showcase Texas music. The TCMA Event Center, located in Carthage Texas is home to the Texas Country Social Club and features live music performances throughout the week. Learn more at www.texascountrymusicassociation.org.