HOUSTON – NOVEMBER 1, 2021 – PickleJar Holdings, an emerging live entertainment and cashless payment platform for artists and content creators, today announces a strategic partnership with Strait Music Company, the historic music retailer located in Austin, TX. The Strategic Alliance Partnership between the two Texas-based companies establishes an artist outreach program to help musicians make more money with each performance.  Strait Music Company’s world class products and services combined with PickleJar’s deep payments and technology experience offers musicians a new way to create true fan engagement through the gamification of tipping, ecommerce, and rewards features of the PickleJar app.

“Strait Music is a legendary, family-owned and operated, principles-driven company with a proven track record of holding the long-term belief of putting Artists First. Our partnership is a key part of the PickleJar promise to help artists make more money,” said Jeff James, PickleJar chief executive officer. “We are truly so grateful for their support and look forward to working with their entire team to make this a better world for future generations.”

As part of the agreement, PickleJar will feature a catalog of Strait Music Company products, including co-branded merchandise, instruments, and additional artist essentials on the PickleJar website and in the PickleJar mobile app. Artists and fans will be able to purchase these products using PickCoins, which Members earn when supporting their favorite artists, musicians, and content creators on the PickleJar app.

“Strait Music Company is thrilled to join forces with PickleJar,” said Clint Strait, Strait Music Company Executive Vice President. “I think that both companies are always striving to build stronger and deeper relationships with artists. This partnership allows us to further our reach and gives us another outlet to continue to work in the best interest of these artists.”

Founded on the idea that artists should have full control over the profitability of their creative talents, PickleJar is a suite of Artist-First technologies developed with a simple idea – “help others achieve the greatest value for their creative talents and visionary pursuits.” PickleJar’s gaming-inspired features give fans instant access to the performer through private direct messages and picture sharing – earning them loyalty rewards, achievement badges and exclusive “Tip-to-Win” giveaways. Most importantly, artists receive 100% of funds tipped by fans.

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About PickleJar Holdings:

PickleJar believes artists should have full control over the profitability of their creative talents. Our peer-to-peer payment technology and proprietary performance management tools make it frictionless to receive, manage and move money for musicians, content creators and artists of all kinds on any stage, streaming platform or street corner. Leveraging the deep fintech and music industry expertise of our leadership team, we have launched the first social payments app specifically built to put the #ArtistFirst. The cashless tipping app creates direct engagement between artists and fan, then tokenizes loyalty through a unique rewards program. We are committed to empowering people to maximize their earning potential and realizing their financial freedom in the new Gratitude Economy. Learn more about the “world’s biggest tip jar” at PickleJar.com.

About Strait Music Company:

Providing Texans with quality music gear and services since 1963 and family owned for over 48 years and 3 generations, Strait Music Company is truly a place where customers become friends. It is the #1 Music store in Austin and Austin’s only full-line music store. In 6 decades, there have been a handful of acquisitions of local competitors to help build the business, but one thing has always held true – an unbridled passion for customer service, a unique in-store experience, a reputation for great gear at great prices, and a fun family atmosphere for employees. Product and service offerings include pianos, guitars, amps, drums and percussion, band and orchestra, pro audio, keyboards, sheet music, repairs, and more. Learn more at straitmusic.com.